CES Attendees Unable to Crack the Code
in Victorinox $100,000 Contest

Click photos to enlarge

Victorinox Flash Multi-Tool

MONROE, Ct. - Victorinox Swiss Army (VSA) left hackers scratching their heads - and with empty pockets - this year at the International Consumer Electronics Show (CES) in Las Vegas, Nevada.

With its $100,000 Victorinox "Crack the Code" contest, VSA challenged attendees to break into or bypass sophisticated data encryption and fingerprint authentication technology present on two innovative USB flashdrives joining VSA's Swiss Army Knife line: the Victorinox Presentation Master and the Victorinox Secure.

The contest was held live on the CES tradeshow floor in the VSA booth. Although more than 45 attendees made attempts, no one was able to crack the code.

"We were so confident in the design and development of these devices, we were willing to put $100,000 on it," Victorinox Swiss Army President, Rick Taggart, stated. "The fact that no one was able to crack the code really demonstrates the unparalleled security of these new products."

The Victorinox "Crack the Code" contest was open to registered 2010 CES attendees all four days during exhibit show floor hours. Each participant had up to two hours to breach the security function on the device. The contest drew in a variety of participants, including journalists, analysts, gadget enthusiasts and security professionals from Connecticut to California, New York to Oregon. All contest participants received a special gift for their efforts.

For more information and images of the products announced at CES, please visit virtualpressoffice.com/public/kit/swissarmy.

About Victorinox Swiss Army

2009 marks the 125th anniversary of Victorinox Swiss Army, Your Companion for Life. Victorinox Swiss Army, Inc., a wholly owned subsidiary of Victorinox, A.G., is the exclusive United States, Canadian and Caribbean marketer of VICTORINOX Swiss Army knives, forged and stamped cutlery, fragrances and LED lighting products and VICTORINOX SWISS ARMY timepieces. It sells apparel throughout the world under the VICTORINOX trademark and has flagship retail stores in New York, London, Tokyo and Geneva. Under license from Victorinox A.G., the Company sublicenses the VICTORINOX trademark and the famous Victorinox Cross and Shield to selected manufacturers and distributors of fine products including VICTORINOX TRAVEL GEAR. The company Web site is located at www.swissarmy.com. Victorinox Swiss Army, Inc. is based in Monroe, CT. "VICTORINOX", the famous Victorinox Cross and Shield, and "SWISS ARMY" are trademarks owned by Victorinox AG and its affiliates and are registered in many countries.

For more information, visit the company's web site at: swissarmy.com.

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